Sex Sells, But At What Cost: American Apparel
– “Sex sells” has been used as an excuse to exploit and humiliate women through advertising for years. It is seen everywhere: television, movies, magazines, billboards, literally any place that can have an advertisement put in/on it. One company that specializes in advertisements composed of sexualizing women in order to sell their clothes is American Apparel. For years, they have created degrading ads that make the average believe they need to look like these images in order to feel good about themselves….
Advertising Athletic Apparel and the Obese
– Athletic Apparel: Detriment to the Obese. Giant, toned arms, washboard abs, and ripped legs—these attributes are all too common in commercials for athletic apparel. Outfitters such as Nike, Adidas, Converse, Asics, and Under Armour display elite athletes in many of their commercials. Unlike some food, clothing, and car, among others, commercials, they are never directed toward the obese. Even fast-food companies are recognizing that the U.S. has dominated other countries in a statistic that it should not be proud of—the percentage of obese people living within our borders….
From Wearables to Soft-Wear: Seamlessly Integrating Interactive Technology into Fashionable Apparel
– In industries where functionality is of predominant importance such as within sports, healthcare, security and safety, wearable technologies have already been successfully integrated into clothing (example?). Not so within everyday wear. Smart Fashion is not yet common consumer technology, and besides some exceptional examples (which are?), electronically augmented fashion is generally known as being illuminated outfits reserved for stage performance or other special events. In this paper we discuss how Smart Fashion can find its way into everyday clothing….
Liquid and Highly Competitive Industry of Apparel
– … Abercrombie& Fitch maintains its competitive advantage with its exclusive marketing strategy. It has smoothly forced consumers to make a direct link between eroticism, beauty and perfection with a decent, unique, and simple style of clothing. (Saunders,Kurt ,2002)Apart from linking other factors to their products, it constructs an image of itself: Comfortable and casual while looking stylish and maintaining a sense of a luxurious lifestyle. In the customer view ,this image let them have a illusion that all the fit and stylish people wear this brand of clothes .To keep this image, their CEO promote that only fit people can wear their product in case of some overweight people wearing to ru…
Sweatshop Labor: Wearing Thin
– For most people in the United States, the term “slave to fashion” relates to an individual’s desire always to be wearing the latest fashions from trendy clothing lines. In a twist of supreme irony, the designation applies much more literally to the legions of poverty-stricken sweatshop laborers worldwide who toil away under miserable conditions to produce the snappy apparel that Americans purchase in droves on a daily basis. Conditioned by a media that places considerable emphasis on possessing a stylish wardrobe, the majority of U.S….